Posted on October 26, 2017 by Sarah Lydon
Old Forge, PA – October 26, 2017 – UltraComfort America introduced two new fabric patterns and several new UltraPlush Brisa® colors at this past High Point Market. In addition to new fabrics, an articulating headrest accessory and design upgrades to two of their current models were also introduced. These changes come as part of an ongoing initiative to offer retailers and consumers the most comfortable and profitable lift recliner in the industry.
Two new fabric introductions came after extensive industry research on the available options as well as the wants and needs of the retailer and consumer. A pattern called Scrumptious was introduced into the StellarComfort Collection as an upgraded version of a padded suede with a subtle pattern. The pattern Easy Living was also debuted for the Tranquility Collection. This fabric has a modern, chenille look, with a soft feel and pleasing color line that will compliment many different decors. In addition, UltraComfort revamped their current UltraPlush Brisa program by offering a more neutral, earthy color palate of fabrics, including blues and greys. UltraPlush Brisa is one of UltraComfort’s most popular high-performance fabric.
In addition to fabrics, product upgrades were also introduced. The UC550, a best seller for the line, can now be ordered with an articulating headrest as an accessory on the medium and large sizes. Several quick ship options are available to satisfy the increasing demand for this accessory.
Lastly, upgrades were made to two of our current models. The UC680, which has been a favorite since its launch, will now feature a bucket-style seat, same as the UC556 and UC520. This seat design
has been noted as one of our most comfortable seats utilizing different density foam to create the ultimate recline experience. Secondly, style and comfort changes were made to the existing UC792 Pub chair. A chaise was added for extra comfort, smaller nail heads and a new arm design were implemented for a more updated look.
“We consistently strive to satisfy all of our retailers’ needs in the lift recliner category”, stated Dave Danhof, VP of Sales. “Whether it be a new accessory or updated fabrics and designs, our team is constantly moving forward to set new standards in the category.”
UltraComfort America is the retail furniture division of the world’s largest power lift chair manufacturer. A family owned, family operated business headquartered in Northeastern Pennsylvania, UltraComfort America is a true American manufacturer offering retailers products that exceed industry standards for design, components and warranties.